Its laid-back aesthetic, consisting of rattan ceiling [+] fans, eclectic furniture, and lush greenery, nods to Havana, bringing a distinct Miami flair to the Carbone experience. With The Grill, we fucking put our balls on the table, Carbone says. Major Food Group Returns to the Old Neighborhood Carbones like a movie set, where every waiters like an actor, says Daniel Boulud, who once employed Carbone and Torrisi at his own Caf Boulud. Its a rocket ship. He grew up in a sophisticated environment where he could dabble, and go to places that he loved, said real estate mogul Aby Rosen, owner of RFR Realty, who would later partner with Zalaznick at the Seagram Building. Jeffrey Zalaznick is 39. It had all the things that we look for in real estate when we look for a space to tell a story, which is that it had the history and the soul of that story.. And people have contacts. See jobs Follow See all 310 employees About us Major Food. So I walk up to him. The Carbone trio enlisted Zac Posen to design the captains tuxedos. In Miami when youre hot youre hot, and when youre not youre not. Torrisi and Carbone knew the guy, they had grappa after tasting-menu meals at the restaurant sometimes, so it wasnt all that strange. We saw our clientele shift, Jeff being so well-connected, plugged into the New York elite if you will not that hes an elitist, Kulp said. And we had entrepreneurial ambitions separately. fans, eclectic furniture, and lush greenery, nods to Havana, bringing a distinct Miami flair to the Carbone experience. In @deuxmoi world, Carbone is akin to this centurys Deux Magots, with Kim Kardashian and Pete Davidson filling in for Simone de Beauvoir and Jean-Paul Sartre. His grandfather was real estate titan Paul Milstein. The managing partner of restaurant group Major Food Group . Zalaznick soon quit JPMorgan and went to work at the Mandarin Oriental Hotel in guest relations, which gave him a frontline seat to the hospitality business, before turning to his own ventures. It has to be us. That was our thought process back then. From her greed is good heyday to her post-divorce denouement cavorting with a series of freaky Italian lovers, it was Ivana, all along, who gilded the Trump name. We knew exactly what we wanted to say, how we wanted to say it. Jeff said something interesting about people in New York, Torrisi says. In September 2020, he went to see the vacant space that had once been Stephen Starrs Upland in South Beach. Jeff has served as the Cornell Hotel School's Entrepreneur-in-Residence and has been listed in 30 Under 30 by Zagat and Forbes. At one point during our series of conversations, I ask Carbone if such extravagance and global influence seemed remotely attainable back when he and cofounder Rich Torrisi decided to open their first Italian joint 13 years ago. Its as if the rich and powerful simply are not aware that other places exist to get dinner. The restaurant takes its culinary cues from the timeless dishes and preparations of the classic French bistro and enlivens them utilizing modern techniques and bold flavors. This is how we fucking do it, my guy, Zalaznick tells me, wine in hand. The opening galvanized the surge in Florida-bound migration, and many more New York institutions began to follow Major Food Groups lead. While MFG grows, it continues to celebrate the history of New York. He was born and raised in New York City and is a graduate of Cornell University. Chang was the most immediate success of the pledge class, as he went on to open a noodle bar called Momofuku that begat a global empire. It was rampant in Westchester. hahahahaha!!! That was our space. He was born and raised in New York City and is a graduate of Cornell University. My grandfather would wake up, hed get dressed, and part of getting dressed, hed put an apron on, Carbone tells me. No reservations. I was going to do something. Instead, he took time off from running the free world to share veal Parm and the porterhouse with his daughters at Carbone in 2015then went back to Carbone again in 2017, this time after he departed the White House.). The commenters kept at it too. We dont have to be those guys, were these guys now. I was like, I dont shine shoes no more. . But this very often tends to be Italian Italian food, which means the food the wealthy eat in Milan or Genoa, not Italian American food. During the Formula 1 Miami Grand Prix in May, the owners of Carbone, the decade-old temple to red-sauce dining in Greenwich Village, opened a pop-up underneath a gigantic tent on the beach. Property records show the Piazzas paid $10 million for the Tuscan-style home in 2008. He then struck out on his own and conceived, developed and sold two highly . A hundred employees fritter around, trying to turn two closed restaurants into open ones. We knew we could tell the Carbone story the way we wanted to tell it in that space, Zalaznick said. Once it was announced that Major Food Group would take over the countrys most famous restaurant and turn it into The Grill, the criticism leapfrogged several social strata up from the comments section. I name a lot of different restaurants, and for whatever reason, they just latched on to Carbone, its become so synonymous with the account, one of the founders of @deuxmoi tells me on a phone call. After hearing the Torrisi buzz, Zalaznick went back for a second meal, then went out for a drink with Carbone, and they instantly connected over their shared philosophy on food and a vision for a possible future restaurant. MFG is a New York based restaurant and hospitality company founded in 2010 by Jeff, and his partners, Mario Carbone and Rich Torrisi. It was rampant in Westchester. Soon they found a former blue jeans store on Mulberry Street, spent months gutting it, and opened Torrisi Italian Specialties. Out comes the lobster fra diavolo but also that famous veal Parm, cut tableside. Carbone is akin to this centurys DEUX MAGOTS, with Kim Kardashian and Pete Davidson FILLING IN for Simone de Beauvoir and Jean-Paul Sartre. He wears his restaurant world celebrity with the well-groomed mien of a guy with a few menswear podcasts in the Spotify queue. Johnson designed the Four Seasons to be soft and relaxing, unlike the hot spot destination restaurants that dominate Manhattan. Nevertheless, a weeks worth of opening dinners were attended by titans of business and real estate, among them Robert Kraft, Jonathan Tisch, Leon Black, Steven Roth, and Henry Kravis. It opened Carbone in South Beach and ZZs Sushi Bar in the Miami Design District. My grandfather was a great leader, a real estate guy, and hopefully I can honor his legacy, Zalaznick said. It was chip-on-your-shoulder cooking, like, all these other restaurants have twice as many cooks, all this new equipment, and were gonna fucking outcook them with nothing but our sheer will and technique.. : a new residential-hospitality tower located at 888 Brickell Avenue in Miami . Mr. Torrisi said Wednesday that they plan to evoke the original Torrisi Italian Specialties. In December, Pete Wells at the Times named it the second-best new restaurant hed reviewed that year, bested only by Sushi Nakazawa, a now-faded fancy sushi joint. Literally, the second I stood in front of it and saw the sign, I said, Well take it, Zalaznick recalled. Ray said that, to his knowledge, no one had seriously tried to elevate this cuisine to the peaks of gastronomy and hospitality until restaurants like Carbone did. The idea to do what Carbone is, thats more acutely Marios particular dream as a young chef, says Torrisi, whose name graced their first restaurant, Torrisi Italian Specialties. The roommates decided to join forces. Then the restaurant opened in March 2013, and Eater couldnt stop writing about it. He was born on Aug 15, 1983. With each concept, the food, the design and the performance all work together to transport guests into a themed world, whether thats a 1950s family-style Italian restaurant, a Jewish deli or a naughty French steakhouse. Q&A: Major Food Group Debuts ZZ's Club in Miami Design District He enrolled in the Culinary Institute of America, the go-to incubator for kitchen stars. (It already seems like its impossible to get a table at Carbone. We look to craft a story, and its a 100-year-old Italian American sign, a perfect location in the other Little Italy of Manhattan.. He said pandemic restrictions made it impossible to maintain the restaurants approach bringing in chefs from elsewhere and having them interact with customers. As Carbone bends down to sign it, I get the uncanny feeling like this is something rehearseda Move. You know I love the sound of the drill at 2 p.m. on opening day, he deadpans, leading me into the outdoor courtyard as a number of workers are eating into the earth and the beeping of a dump truck blares louder as it gets closer to us. Theres a comfort in the familiarity of what we do that I believe is part of why people keep coming back to us.. The sushi bar will be presided over by chefs Masa Ito and Kevin Kim, who earned a cult-following and a Michelin star at New Yorks Sushi Zo. Wouldnt it be interesting if we can figure out a way to bring what Jeff does in the hospitality and restaurant space into a residential property?. And then we came out with $50 veal Parms and tuxedos and they were like, Wait a minute. That story got more than 100 comments from angry anti-gentrifiers and supporters alike. This sort of critical appraisal is something of an important marker in the evolution of fine dining in New York. I was the gofer. Soon it was nine cases, then 14. Jeff Zalaznick is a restaurateur and entrepreneur. People have a lot of fun atCarboneand if you mix all these things up, its why people come back again and again. And its true Major Food Group creates an environment that evokes the familiar elements you know and love, while devising an updated concept that feels local and inspired. I landed in an incredible place that was making a shit ton of noise, he says. Rosen knew there would be backlash about telling the masters of the universe their $49 single crab cake would be made by guys in their 30s that food blog commentators loved to call douchebags. NYC restaurant barons ride Florida pandemic wave to open new spots Ive never seen anything like it. Thats what you were doing at Torrisi. Would you mind signing it?. The combination of the New York-style service, quality of food, the long-standing relationships people build with ourCarbonecaptains, Rich Torrisi starts to list. Opinions expressed by Forbes Contributors are their own. Another Caf Boulud employee was Torrisi, whom Carbone had met back at CIA, on the first day of orientation. In March 2013, they opened Carbone, an homage to the great Italian-American fine dining establishments of mid-century New York. 1401 West 27th Street on the Sunset Islands (The Jills Photography by Luxhunters). And hes sitting next to Jay-Z. The restaurateur, one-third of the partners who run Major Food Group, was working on a project that would introduce the groups flagshipsincluding New Yorks legendary Carbone and the lox-inspired brunch concept Sadellesin the Arab state. Major Food Group Is Opening A Torrisi Italian Specialities Inspired Contra the boys, its not so much a series of Moves but a sequence of discrete actions unfurling as a narrative about the Move. 2023 Cond Nast. He then struck out on his own and conceived, developed and sold two highly . Brooklyns further than three hours away! Carbone says. The walls are accented with Venetian glass mirrors and artwork curated by long-time collaborator and gallerist, Vito Schnabel, who selected artists like Robert Nava, Gus Van Sant and Harmony Korine. Prior to becoming a restaurateur, Jeff worked as an investment banker for J.P. Morgan and then a manager at the Mandarin Oriental. Culinary titans Mario Carbone, Rich Torrisi and Jeff Zalaznick opened the doors to Carbone Miami last month and ever since, the legendary Italian eatery has been the hottest reservation in town. We recently caught up with Jeff Zalaznick, one of the managing partners of Major Food Group, alongside Rich Torrisi and Mario Carbone the team behind Sadelle's. I basically decided to get rid of them.. From left: Rich Torrisi, Mario Carbone and Jeff Zalaznick of Major Food Group along with Michael Stern of JDS Development (Getty Images, JDS Development, Google Maps) Dec 1, 2021, 3:30 PM. and Alex Von Bidder, the Four Seasons was a bastion of power in New York, where the whos who of media, finance and politics mingled, and regular guests could count on being courted. Asia was masking up. He is the co-founder and co-owner of Major Food Group (MFG). Speaking of the Kingdom: Theres also a new edition of Torrisi Italian Specialties, simply called Torrisi, opening in 2022 in the Puck Building, which is owned by Kushner Companies, the real estate empire once run by Jared Kushnerwhose firm recently took a $2 billion investment from Saudi Arabias sovereign wealth fund. Finally, he got a call from a chef at the recently opened Babbo, Mario Batalis first hit restaurant. Three of Paul and Irma Milstein's four children attended Cornell -- Roslyn Milstein Meyer '71, Howard '73, and Barbara Milstein Zalaznick '76 -- as did son-in-law David Zalaznick '76, the current vice chairman of the Cornell Board of Trustees; and grandson Jeffrey Zalaznick '05. Its . Since its opening, ZZ's Clam Bar has received three stars from GQ Magazine and Bloomberg. Is it any wonder he and the former president are already locked in a 2024 cold war? Even before the migration started in earnest in the fall of 2020, Zalaznick could sense the building momentum. The cocktail party becomes a full-on party, Ol Dirty Bastard and Biggie Smalls blasting on the speakers, and eventually Carbone joins Torrisi and Zalaznick by the front, and they tell me that the place is booked out already for two months. It was devouring Italy. But in 2011 the landlord reportedly informed Stanzianos grand-nephew Antonio DaSilva that his rent would be jacked from $8,000 to $18,000 per month, and the family balked. Headed by restaurateurs Mario Carbone, Jeff Zalaznick, and Rick Torrisi, Major Food Group will be in charge of branding and hospitality . Out comes the tableside-tossed Caesar but also a tire-size platter of extra-rich beef carpaccio speckled with ant-size chives. Stepping into the Four Seasons took [Major Food Group] to another level.. When Zalaznick told his two new partners that he had heard about a space at 181 Thompson, both knew exactly what he meant. Finding creativity by looking back.. But you also get what you pay for, which a lot of times doesnt happen.. In Boston, Major Food Group worked with the developers of the Newbury Boston hotel, located in a historic downtown building on Newbury Street, to curate the food, beverage and other lifestyle elements of the hotel, including a rooftop bar called Contessa that opened last July. They were energized and engaged coming off of Torrisi, and they just shifted gears into Carbone. But if you wouldve told me and Rich in our late 20s, you guys were going to be fucking big, youre going to be huge, we wouldve been like, Yeah, you bet your ass. . He and his wife, Alicia, listed their waterfront home at 1401 West 27th Street on the Sunset Islands for $18.5 million in late 2017. [Rich and Mario] are dreamers and lovers, and making money comes second. For Carbone, that was a project with Chang, but things got scuttled during the Great Recession. Just three months after signing the lease, Zalaznick and his partners, chefs Rich Torrisi and Mario Carbone, were hosting A-list celebs, New York expats and real estate bigwigs including Barry Sternlicht, David Grutman, Craig Robins and J.P. Perez for a preview night at Carbone. Jeff Zalaznick: ZZ's is about exclusivity and luxury. Rich Torrisi, Mario Carbone and Jeff Zalaznick will open a restaurant in the Puck Building loosely based on Torrisi Italian Specialties. For a lot of reasons Carbone Beach seemed particularly hubristic. Designed by Snarkitecture, the statement store occupies three stories in the historic Pershing Hall as well as its courtyard. In 2014, it was nominated as the Best New Bar in America by Tales of the Cocktail. But he ended up having to call Bouluds assistant every day before he got a spot to trail on the line. Ron DeSantis: The Making and Remaking (and Remaking) of a MAGA Heir. Run by Julian Niccolini and Alex Von Bidder, the Four Seasons was a bastion of power in New York, where the whos who of media, finance and politics mingled, and regular guests could count on being courted. I was not surprised at all personally, Torrisi says about the immediate success. We were three talented chefs in a 500-square-foot kitchen cooking as hard as we could, as creatively as we could, said Kulp, who later founded his own restaurant group, High Street Hospitality Group. Additional amenities will include an outdoor cigar lounge, backgammon terrace, and a private bar and lounge with cocktails by the legendary Thomas Waugh. We have 14 including the two new ones that are just opening, The Grill and The Pool, a steakhouse and a seafood restaurant. More than thatthey had a similar idea. Ivana Marie Zelnkov escaped from behind the Iron Curtain to storm New York City and help create the twisted miracle of Donald Trump. So we drove three hours, the younger man says, stuttering a bit, clearly nervous. At 200 heads per night times four, Carbone Beach ostensibly grossed more than $2 million. And hes screaming in all languages. Rihannas pregnancy announcement was bookended by visits. Chef Ed, whats going on with our great wall of bread?. Theyre too talented on their own, too hardworking and dedicated to the craft, Kulp continued. After the meeting at the Jane, all three of them got together, this time at the Mulberry Street playground across from the bar Spring LoungeCarbone called it Shark Bar, like any legit SoHo dweller doesand agreed to form a partnership that would turn into Major Food Group. but my parents are from Sicily, he says, turning toward his dad. Torrisi Italian Specialties closed in 2015, but Major Food Group held on to the space. They are planning to open a new restaurant in the fall just a few steps from their original Torrisi Italian Specialties, an ode to Italian-American food and delis that Mr. Torrisi and Mr. Carbone, alums of Daniel Bouluds restaurants, first opened on Mulberry Street in 2009. It can be hard to put a finger on Major Food Groups magic, but certainly the attention to formfrom, Major Food Group Joins Pitch to Replace Nikki Beach Day Club. Maybe the grandparent he really takes after is Sadelle Cameron, the great-grandmother after whom the aforementioned restaurant is named. So when they were watching me, I was always in the kitchen.. They were drawn to the namesake restaurant opened by Rocco Stanziano in 1922, steps away from some of the first churches for Italian immigrants in the country, which served locals and the occasional Italian-descended royaltyJoe DiMaggio is said to have come along with Marilyn Monroe in the 1950s, and De Niro dropped in as late as the 2000s. My dream was to go into restaurants and create incredible restaurants.. Jeffs father is David Zalaznick, who cofounded property and investment company JZ Capital Partners with the financier Jay Jordan. Carbone Beach Pop Up Coming to Miami - Ocean Drive The group had also branched out to new markets, with properties in Las Vegas, Hong Kong and Paris. Prior to becoming a restaurateur, Jeff worked as an investment banker for J.P. Morgan and then a manager at the Mandarin Oriental. He went to Cornell, he tried banking, he hated it, Carbone says. Everything else is an interpretation through the Major Food Group lens. Over the four-day Carbone Beach pop-up, the guest list was a remarkable cross section of American wealth and celebrity: real estate billionaires Stephen Ross and Richard LeFrak, oil heir Mikey Hess; media mega-dealer Aryeh Bourkoff; Gen Z Marvel hero Hailee Steinfeld; directors Michael Bay and Spike Lee; Derek Jeter; Venus and Serena Williams; Patrick Mahomes; and more. By the time COVID-19 broke out in 2020, the restaurant group had already expanded its book of businesses, adding a range of playful, glamorous and extravagant eateries, including seafood bar ZZs, brunch spot Sadelles, and steakhouse Dirty French. Mr. Torrisi said he and his partners were happy to be returning to NoLIta and to be part of what they see as a resurgence of restaurant activity in the city. The World's First Private Carbone Is Opening in NYC's Hudson Yards Legendary in the family for her cooking, the Brooklyn-born Cameron, serves as inspiration for the eaterys menu. Youre not supposed to be doing that., Other attempts to take New Yorks Italian cuisine nationwide include Il Mulino, a go-to West Village upscale spot that was sold to investors in 2001 and expanded rapidly; its parent company declared bankruptcy for seven locations in 2020 amid the pandemic.
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