The New York Times Readership Demographics 12. On the other hand, the regular viewers of Rachel Maddow are mostly liberal (57%); this is the only news audience tested in which liberals make up a majority. While the rate at which. The Straits Times Overview Print Digital Audience Demographic THE STRAITS TIMES SINGAPORE'S NUMBER 1 NEWSPAPER Launched on July 15, 1845, SPH Media's flagship English daily is the most-read newspaper in Singapore with a readership of more than 1.9 million for print and digital combined. Advertisers are now shifting to digital and have significantly reduced their spending on print. You can do quite well in NYC with 80k/year depending. Regular viewers of daytime talk shows are less educated than the public as a whole. According to the most recent survey, 25% of the papers readers earn between $30,000 and $74,999 per year, and 26% have an annual household income under $30,000. All things considered, the future looks bright for The New York Times. , another paper widely perceived as left-leaning, ranked second with 31%. Necessary cookies are absolutely essential for the website to function properly. Almost two-fifths (39%) of Americans who subscribed to digital editions of print newspapers in 2020 chose to support The New York Times, readership statistics reveal. Survey end All adults Age 15-34 Age 35+ Sep 2012: 2,508,000 readers (The Sunday Times) More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. While the rate at which The New York Times is losing subscribers is by no means insignificant, its in line with the general downward trend in print journalism. It's through our understanding of our audiences and products that brands can enhance their story and their reach. As of February 2021. is still optimistic about reaching this goal. For example, ABC News viewers are 60% female and 40% male, whereas CBS News viewers are 70% female and 30% male. The Times and its website attract mostly young, affluent readers, which will surely help attract advertisers once the pandemic-related financial crisis is over. From 799,000 digital subscribers in Q1 2014, the number has gone up to an all-time high of 5.09 million in Q4 2020 an impressive 537% increase. Available: https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group, Immediate access to statistics, forecasts & reports, Forecast of ePublishing revenue by segment in France 2017-2025, Forecast ePublishing users by segment in France 2017-2025, Forecast of ePublishing ARPU by segment in France 2017-2025, Impact of the lockdown caused by coronavirus on press consumption in France 2020, Primary source of information about coronavirus in France 2020, Reading frequency of general press in digital or print format in France 2021, ePaper / online news website purchases by brand in France 2022, eMagazine / online magazine website purchases by brand in France 2022, Devices used to consult the news in France 2022, Magazine / weekly newspaper consumption by brand in France 2022, Digital newspaper readership evolution in France 2021-2022, by newspaper, Traffic volume on sports news apps in France 2023, Traffic volume on online economics and legal newspapers in France 2022, Traffic volume on online economics and legal apps in France 2023, Traffic volume on online entertainment magazines in France 2023, Traffic volume on entertainment apps in France 2023, Digital and print readership of the newspaper Le Monde in France 2022, by format, Digital and print readership of the newspaper Libration in France 2021, by format, Digital and print readership of the newspaper Le Figaro in France 2022, by format, Digital and print readership of the newspaper Aujourd'hui en France in France 2021, Digital and print readership of the newspaper Les Echos in France 2021, by format, Digital and print readership of the newspaper L'Equipe in France 2021, by format, Digital and print readership of the newspaper La Croix in France 2021, by format, Traffic volume on news apps in France 2022, Traffic volume on news apps on a tablet in France 2023, Traffic volume on news apps on mobile in France 2021, Main sources of information used online in France 2021, Information source to deepen the news knowledge in France 2019, Share of people trusting newspapers in France 2005-2021, Opinion on the reliability of news in the press in France 2021, Reach of The Times and The Sunday Times in the United Kingdom 2012-2020, Readership of The Sunday Times newspaper in the United Kingdom (UK) 2003-2016, The Sunday Times' circulation in the United Kingdom (UK) 2003-2016, The Times newspaper: website visitors in the United Kingdom (UK) 2013-2017, The Times: Circulation in the United Kingdom (UK) 2003-2016, The Times: readers per copy in the United Kingdom 2006-2016, The Sunday Times: readers per copy in the United Kingdom 2006-2016, Reach of the Daily Star and Daily Star Sunday in the United Kingdom 2019-2020, Reach of Daily Mail and The Mail on Sunday in the United Kingdom 2012-2020, Reach of The Herald newspaper in Great Britain 2019-2020, by demographic, Reach of the Daily Express and Sunday Express in the United Kingdom 2012-2020, Reach of The Telegraph newspaper in the United Kingdom 2019-2020, by demographic, Reach of the Daily Record and Sunday Mail in the UK 2019-2020, by demographic, Reach of the Daily Star and Daily Star Sunday in the United Kingdom 2013-2020, Reach of the Daily Record and Sunday Mail in the United Kingdom 2013-2020, Reach of the Daily Mirror, Sunday Mirror and Sunday People in the UK 2013-2020, Production value printing & reproduction of recorded media in North Macedonia 2020, O, the Oprah Magazine: audience 2015, by platform, Employees distribution at Insider in the U.S. 2021, by gender, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports. They are likely to be in the Succeeder psychographic group. show. If you look on eBay, you will find thousands of old magazine issues, typically on sale for around $5 to $20 apiece. According to TheNew York Times readership demographics, 91% of its readers identify as Democrats. According to New York Times readership demographics, Canadians make up 27% of its international subscriber base. This is on par with its readership from three years ago and a 100% increase from 2016. managed to significantly increase its digital subscriber base. It attracts people from all income classes, but most (38%) earn more than $75,000 a year. 23% of print magazine readers in Brazil are aged between . Target audiences for national newspapers: The Daily Mirror and the Fully eight-in-ten readers of magazines such as the New Yorker, Atlantic and Harpers, and Hannity, Maddow and OReilly viewers say there are a few sources they trust more than others. Back in 2016, the company set the goal of bringing The New York Times subscription numbers print and digital combined up to 10 million by 2025. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. While this is only a minor increase, its still significant, considering how financially challenging 2020 was for most media. Known for its award-winning blend of investigative journalism and sharp political commentary, the paper has many loyal readers worldwide. They typically fetch upwards of $15 on eBay. Seventy percent of households with income above $100K are newspaper readers. Read our research on: Congress | Economy | Trust in Media. Almost two-thirds of people who get their political news and commentary from The New York Times are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. These cookies track visitors across websites and collect information to provide customized ads. Although, we could say The Times does feature some arguably soft news based articles as it features The Duchess of Cambridge, Kate Middleton on the front page as the main image. In Australia in 2018, 40 percent of adults aged 35 and older said they had bought a printed newspaper within the last week. According to data from the years first quarter, was 410,562 copies. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. Finally. The national total in the 2020 census was largely accurate, but the Census Bureau has estimated miscounts for some states and demographic groups. was no exception. This means Times readers are likely to be professionals, managers or company owners. However, by the end of 2020, it had about 833,000 print subscribers left. 1) What is the main readership demographic for The Times newspaper? In some advertising campaigns, the magazine has suggested that through a backronym the letters TIME stand for The International Magazine of Events. 1. Theres no way to determine how many readers the print edition has, but considering the papers circulation figures, the number of readers is likely in the 23 million range. On average, The Times circulated 410,562 copies of its weekday edition in 2020. Majorities of all news audiences answered this question correctly. points to a massive drop in the papers print readership. You also have the option to opt-out of these cookies. Local Newspapers Fact Sheet | Pew Research Center It attracts people from all income classes, but most (38%) earn more than $75,000 a year. $77,926. As for other readers, 17% are aged 5064, while the remaining 20% are over 65. . The Times aims to be the essential subscription for every curious person seeking to understand and engage with the world. By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. Slightly more people (17%) got all four wrong. Fifty-eight percent of adults aged 18-34, and more than 6 in 10 adults aged 35+, read a newspaper. The median age for those who read the print newspaper on Sunday (56.7) is slightly younger than the MSNBC viewer during the past 7 days (57.5). No, they are not. Sponsored content. In 2008, this also applied to. Learn more about how Statista can support your business. To use individual functions (e.g., mark statistics as favourites, set Unlike many competitors, The Times has managed to grow its digital subscriber base each quarter for the past seven years. The New York Times subscriber numbers went up from 3.43 million in 2019 to 5.09 million at the end of 2020, marking a 49.4% increase year-over-year. Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). Who are the readers of the Financial Times? TIME Magazine's target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. On November 26, 2017, it was announced that Meredith Corporation would acquire Time Inc. in a $2.8 billion deal. The Sunday edition in 2020 circulated 207,188 copies there. As a trusted source of world news, Time magazines are valued for accurate content covering the most pertinent and important issues of the day. , Mar 3, 2022 This statistic presents the share of readers of the New York Times in the past 2 weeks in the United States in 2021, by age. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. Scholarly/peer reviewed journals are publications that can be subscribed to just like you can subscribe to popular magazines like Sports Illustrated, Time Magazine, and People. However, scholarly/peer reviewed journals are published not for the general public, but for people who are researchers and . An American edition of The Times has been published since 6 June 2006. This is on par with its readership from three years ago and a 100% increase from 2016. The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. To gain a clearer picture of how local U.S. newspapers have fared the past few years, researchers reexamined the data used in the Center's State of the News Media newspapers fact sheet to exclude several publications geared toward a national audience, even if they also report news for a particular region (The New York Times, The Washington Post, The Wall Street Journal and USA Today). as their go-to news source identify as Democrats. How do I enable in-stream ads on Facebook? Explore how this generation is shaping the world of finance now and in the future. Who are you? YouGov profiles the nation's newspaper readers The incentive and the pug stories along with the story about sleeping and wellbeing, i think are there for balance. The Times - Language and Audience - Blogger Who is the founder of the Times newspaper? If we only look at the numbers from Q4 of 2020, we can see that the quarterly revenue has actually gone slightly up year-over-year from $508.36 million to $509.36 million. Who is the blonde girl in the new Verizon commercial? Approximately 56 percent are college graduates and 38 percent are high-income earners. Only 7% of the readership doesnt have a higher education degree. print and digital combined up to 10 million by 2025. Other states with low print circulation included Montana (214), South Dakota (232), Wyoming (316), and Mississippi (419). Over the last two decades, the weekday circulation went down by 63.4% from 1.12 million copies in 2000. Editorial Mission. In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. 44 age bracket (older millennials and young Gen-Xers), while most females fall into the 5564 group (baby boomers). (+1) 202-857-8562 | Fax Besides its news content, the paper offers online services like The New York Times Cooking and Games. Figures for both print titles have been provided here. The New York Times audience demographics also reveal a significant discrepancy in its racial and ethnic makeup. The Times readership, rate card and facts Newsworks Saturday 29 April 2023 The Times Editor: Tony Gallagher Cover price: Monday - Friday 2.50, Saturday 3 Advertising site: http://newscommercial.co.uk/ Telephone: 020 7481 7000 Parent company: News UK Sections & supplements Men also comprise smaller majorities of the regular audiences for several other news outlets, including Rush Limbaugh listeners (59%), viewers of Colbert (58%) and the Daily Show (56%), as well as regular viewers of Hannity (57%) and OReilly (56%). Advertising Infographics : Still think Digital Advertising is a fad? Print provides both traditional and unique ways to make a statement. Almost two-thirds of people who get their political news and commentary from. The Reader Demographics: The New Yorker Magazine By some estimates, this means that the company has more digital subscribers than any of Canadas own media outlets. Publishers Audience Measurement Company. could enjoy the contents of the paper as it features hard news which is what their demographic is interested in. The cookie is used to store the user consent for the cookies in the category "Other. Other states with low print circulation included Montana (214), South Dakota (232), Wyoming (316), and Mississippi (419). Our first-party portfolio supports data privacy without sacrificing audience insights. The Times readership, rate card and facts Newsworks the pug 'Know your Thor from Iron Man' story references pop culture and mainstream film made by Disney (a big corporation). Time Demographics in the United States American men [52%] are more likely to read this magazine compared to American women [48%]. We have a Collectors Corner on our website, which includes a dealers list and a Collectors Forum where you can post a notice regarding your collection. although, if younger people are interested in the news and what's going on currently we usually resort to social media to find out or use the internet or other apps. This is most likely because of the increase and development in NDM - new digital media - and the lack of interest from a younger age range. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. ", Publishers Audience Measurement Company, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/ (last visited May 01, 2023), Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. This statistic is significant in the context of a blog post about New York Times Readership Statistics because it provides insight into the political leanings of the newspaper's online readership. Data on the developement Who is the girl in the Apple commercial 2020? Why do you think the Times selected these for the front page? , Canadians make up 27% of its international subscriber base. Its website was one of the first to introduce the so-called paywall, but that didnt stop it from attracting new subscribers. Founded by John Walter on January 1, 1785,. 2) List the other news stories and kickers on the front page of the Times CSP edition. Almost all regular audiences were at least as likely as the general public to get this question right. A majority of Americans (55%) say they trust a few news sources more than others; fewer (42%) say the news media are pretty much the same. These opinions have changed very little since 2004. While 72% of the readers have at least a university degree, another 21% say theyve finished college. Just 12% have incomes of $75,000 or more. The print edition has a readership of 1.6 million, 1 million of whom are based in the United States. and its website attract mostly young, affluent readers, which will surely help attract advertisers once the pandemic-related financial crisis is over. Thats a real eye-opening amount for a magazine featuring a cover picture of 1960s Batman and Robin, waving from a top the Batmobile. , 91% of its readers identify as Democrats. Refers to readers and visitors.The websites thetimes.co.uk and thesundaytimes.co.uk are not specific to the one print title but a portal or website serving more than one title. Among the public, just 26% have family incomes of $75,000 or more. (which also includes the papers famous crossword puzzle). also reveal a significant discrepancy in its racial and ethnic makeup. This means Times readers are likely to be professionals, managers or company owners. The Timess hyper-relevant audio has massive impact and scale. What is the political stance of The Times newspaper? FollowingBlumler & Katz Uses and Gratifications theory, i think that the readers of The Timeswantto acquire information, knowledge and understanding through the contents of this newspaper. Who reads which newspaper in Britain? - Eupedia Inform campaign strategies by leveraging our first-party insights platform. Backed by multi-layered research, Pivotal delivers tangible guidance and recommendations brands can benefit from today. Source: NYT Pivotal x Morning Consult, May 2021. According to The New York Times online readership statistics, men aged 3544 prefer reading about tech, business, and finance-related topics. . DIGITAL AUDIO PRINT LUXURY ENTERTAINMENT FINANCE An in-depth look at the. The New York Times Revenue Stats The newspaper is a world leader for opinion and inspiring pieces. 47% of the audience in Asia for Time is under the age of 45. The paper has long tried to conquer these two markets, and its efforts seem very successful thus far. Unlike them, women aged 5564 are more interested in arts, health-related articles, and human interest stories. to acquire information, knowledge and understanding through the contents of this newspaper. in 2020, but they didnt affect its popularity or the publics trust in its news coverage in the United States or abroad. Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can. Yet there are some notable exceptions. For more information on the methodology of this survey click here. Add as much detail as you can. The main audience pleasure is to inform and educate as The Times newspaper mostly topics that are informative but sometimes there can be stories or articles which feature aspects of the soft news genre. Compared to other popular left-leaning outlets, The New York Times has the most educated readership. Several internal scandals hit the paper in 2020, but they didnt affect its popularity or the publics trust in its news coverage in the United States or abroad. Among this group, 18% answered none of the questions correctly. As for political affiliation, more than 9 in 10 people who cite The New York Times as their go-to news source identify as Democrats. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information However, you may visit "Cookie Settings" to provide a controlled consent. Only 15% of Americans say they dont trust the paper at all. The Sunday edition didnt lose as many readers, but the decrease is still significant 48% from 1.69 million copies distributed 20 years ago. Are you interested in testing our business solutions? By clicking Accept All, you consent to the use of ALL the cookies. Unlike them, women aged 55. are more interested in arts, health-related articles, and human interest stories. How much do Time Square ads cost? - AdvertisingRow.com This decline is reflected across most news audiences. identify what the key drivers of opinions are from a range of demographic and behavioural variables (including political views), it is with this issue that newspaper readership come out most clearly as the best explanation of variations. Many of the most popular news sourcesnetwork evening news, daily newspapers and morning news, for examplehave audiences whose partisan and ideological breakdowns are fairly similar to the publics. these both dip into the soft news genre as they don't have any relations topolitics, crime, economics or international affairs etc. Daily Mirror case study- representations and industries. The main story is 'Fee-paying schools 'save the taxpayer 20 billion', referencing to Galtung and Ruge's news values, it is a positive story but then once you read the subheading ' independent heads hit back against the threat of being charged VAT' it has that negativity. The number of print subscribers dropped by 7.4% in 2020. On Sundays, The New York Times ranks as the second most-circulated paper in the US, not far behind The Wall Street Journal (995,684 copies). The paper managed to attract 1.66 million new digital subscribers in 2020 and reach a total of 5.09 million. According to data from the years first quarter, The New York Times daily circulation was 410,562 copies. The number of print subscribers dropped by 7.4% in 2020. As youll see from these New York Times readership statistics, the paper has managed to stay relevant and maintain public trust in the internet age. Peoples opinions on this move depended mainly on their political affiliation. This does dip into the soft news type as The Royal Family are considered celebrities even though they are apart of the British Monarchy. We provide the expertise of our audience and their interaction with our products to elevate brand stories and performance. Yet despite the COVID-19 pandemic and the financial crisis it caused, the esteemed paper suffered a minimal loss of revenue from $1.812 billion in 2019 to $1.783 billion in 2020. Overall, just 14% of the public got all four questions right. Where was the Reading Times newspaper originally published? For comparison, only 7% say theyre Republicans, while the rest either identify as Independents or dont have any political leanings. Traffic volume on news websites in France 2023, News media most trusted by French consumers in France 2022, Traffic volume on online sports magazines in France 2023, Online news consumption in France 2013-2021. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". is a trustworthy news source, 28% describe it as mostly credible. The Times target audience is older with over half the audience aged 55+. According to The New York Times readership demographics, 91% of its readers identify as Democrats. Most newspapers got the largest share of their profits from advertising in the past. this is so good thx ill use this as revision. Typically, readers interested in hard news come from an educated, higher class background or are people generally more interested in politics over celebrities. All things considered, the future looks bright for. In that year, 29 percent of respondents aged 18 to 29. , most of the papers international readers come from other English-speaking countries like Canada and Australia. This cookie is set by GDPR Cookie Consent plugin. Yet the regular audiences for a number of news sources differ only modestly from the public ideologically or politically. The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers.
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