Industry publication DigiDay recently reported on the . ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. It increased by 11% from the previous year. The number of users on the platform is growing exponentially. In the first quarter of 2022, the sports networks daytime viewership for this group increased by 23%. As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. The age range was more inclusive, ranging from 18 to over 65. ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPNs linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. 6,000 square feet - the size of the new studio in Las Vegas, the home of Daily Wager and other segments. Here are some interesting facts about the networks viewership in the past few years: American football reigns supreme among all popular US sports. The ESPN and ABC broadcasts increased 26% and 8% respectively from last year (4.45M; 3.80M), which made up for a 12% decline for NFL Network. ar sports talk shows which are simulcast on TV, event programming includes NFL, NBA, MLB and college football and basketball. . The first captured the state of mind of fans during the stoppage and another the heightened anticipation for sports as they began to return. Demographic Data Shows Which Major Sports Fan Bases Are Most Likely to CNN Number of Employees, Statistics, Diversity, Demographics - Zippia Its audience for this time slot grew by 36%, doubling its advantage over the second placer. The poll results and complementary analysis pieces were published via a three-part series on TheUndefeated.com in October. It averaged 311,000 viewers and had a high of 544,000 for its February 10 episode. Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix Multi-Platform, Desktop 2+ and Total Mobile 13+, September 2019, and Comscore Mobile Metrix Mobile App Only, All Applications, Total Mobile 13+, September 2019, U.S. * Based on ESPNs analysis of sports apps found within ComscoreAll Applicationscategory. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. Outreach efforts moved online to continue the priority of giving back to the community and those in need. Another interesting way to tackle viewership is year-to-year. In a joint study by the University of Southern California (USC) and Purdue, the difference is starker: 95% of ESPNs total TV coverage and highlights focus on mens sports. Two great traditions were brought together thanks to the upended sports calendar, College GameDay and the Masters. The age demographic that accounts for 68% of its users includes users under 35 years old. ESPN carries more than 4,800 hours of live coverage and original programming. It shows if there are changes in the sports fans viewing habits over time. The Undefeateds first book, The Fierce 44: Black Americans Who Shook Up the World, for young readers was published in February and became a New York Times bestseller. Jan 13, 2021 This statistic presents the frequency with which viewers watch television shows or video content from ESPN in the United States in 2017, sorted by gender. The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. Of those who knew about the streaming platform, 70% did not subscribe. Finally, we will feature individual shows that stand out and connect with viewers. Debuting on ESPNs launch day (September 7, 1979), ESPNs first and flagship show defines the sports news genre. It accounted for 26.14% of all website visits. Its presence on pay TV is slowly waning, but its OTT services are picking up. ESPN in Depth: Ch. 4 - The Market Environment - Blogger A different survey from Statista shows that ESPN viewership in September 2015 was 3.26 million. This influx of telecasts created a delicate scheduling jigsaw puzzle for the programming department to solve which required weekday afternoon contests for MLS, NBA and MLB. It is where fans come together to celebrate the sports, the teams and the players they love and to find a sense of community. "This was up a whopping 26% over 2018, and it represented the event's highest viewership since 2015," Jon Stainer, managing director of Nielsen Sports, Americas, said. Marketing was honored in October when for the first time, ESPN swept Gold, Silver and Bronze in the Sports, Media and Entertainment category at the Ogilvy Awards, given by the Advertising Research Foundation for 2020 ad campaigns that exemplify the power of research and insights that drive successful marketing campaigns. 250+ signature live events: MLB Postseason (25th consecutive year), NBA Playoffs and Finals, College Football Playoff Semifinals and National Championship, NFL Draft and NBA Draft. We will start with the demographics of ESPNs fan base and see what kind of people follow it. Find out the 2022-2023 attendance numbers for every NBA team. ESPN Deportes and ESPN International produced Spanish- and Portuguese-language shows from home offices in Bristol, Miami, Los Angeles, Mexico City, Buenos Aires and Sao Paulo. We brought the very best offerings to every conceivable sports-related environment and experience, and often did so in record numbers. , digital and social. TV Ratings Say Fans Are Buying into F1's New Era - Autoweek ESPN Wide World of Sports In 1999, ESPN added a facility in Charlotte, N.C., which totals 38,000 square feet with two studios. Heres how it looks for the other age groups: ESPNs target demographic are adults aged 18 to 49. at 5:30 p.m. was up 12% and is ESPNs most popular weekday studio show, averaging 728,000 in the quarter. Daily and weekly sport-specific studio shows for NFL, MLB, NBA and college football and basketball. Among Viewers 18-49, ESPN Tops all Cable Networks by Wide Margin, Long List of Studio Shows with Surging Audiences, Every Live Edition of, In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. Once pay TV viewership falls below it, ESPN will switch to a direct-to-consumer business model. Click the logo and sign up for access to the ESPN Images Library. Launch of W. Studios with its first content series. ESPN Digital also ranked as the No. They are the industry-leading all-in-one digital sports platform, delivering a rich, personalized experience to tens of millions of fans every month. Individual giving was up 909% and individual donors up 694%, compared to 2021. Sports talk and event programming. ESPN helped raise $2.87 million for the V Foundation. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. Throughout the year, ESPN successfully reached sports fans in record numbers and expanded its reach through a multi-platform ecosystem across linear, streaming, digital and social outlets. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. Is it more appealing to the younger generation or a more mature audience? ESPN was originally conceived in 1978 and office space was rented in Plainville, Conn., before the Bristol property was purchased and developed. Dont read too much into these numbers yet. Highlights included strong viewership numbers for live event and studio programming, continued growth in the Direct-to-Consumer space, the highest quality storytelling content, impactful technological advancements and difference-making collaboration as part of the industry-leading scale and scope of The Walt Disney Company. Most Disney Plus subscribers are families. The Walt Disney Company launched ESPN+ on April 12, 2018. For the younger subset (18 to 34), men are up 64% and women by a whopping 83%. Fascinating Sports Viewership Statistics. In America, ESPN reported a total of 3,329,000 viewers, making it their third highest tennis audience ever. , was up double digits vs. 2021 (except for the 1 a.m. show which was up 9%). Mike Soltys December 7, 2021. Despite facing the demographic draw of the football game on ESPN, "The Bachelor" retained . ESPNs total day viewership in the first quarter of 2022 was up 32% vs. last year to an average of 812,000 viewers (P2+), the networks best for the first three months of the year since 2017. Gender Distribution. MLS is pulling fans into stadiums, but TV audiences remain College Softball Coverage Expands as ESPN Sees Viewership Spikes Need Photos? Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. The ESPN social team is celebrating an impressive milestone as its main TikTok account surpassed 20 million followers in under three years. However, soccer is still the favorite sport globally, with a fan base of 3.5 billion. Broken down by age demographics, ESPN.com was the undisputed leader with 33% of 18-24 year olds and 25% of 25-34 year olds listing ESPN.com as their favorite sports site. Deion Sanders' Colorado Buffaloes draw impressive spring game audience for ESPN. "The future potential is incredible":"How Formula One - SportsPro Few things are as iconic as ESPN SportsCenters theme song that debuted in 1989. Audience composition can reveal a site's current market share across various audiences. Women averaged 352K viewers per race, up 34 percent over 2021, and averaged 28 percent of the 2022 audience. Averaged 1.21 million viewers on ESPN, up 50% from last year. In prime time, ESPNs audience in the demo grew 36% and the advantage was more than double up 111% the next closest competitor. Target audience through market segmentation: A brief example for DAZN Lets find out with these stats. ESPN, Inc.: 2022 in Review - ESPN Press Room U.S. From. Female viewership increased 64% and younger demographics were up triple digits in people 18-34, 12-17 and 2-17 with increases of 102%, 112% and 130%, respectively, versus 2021. She graduated from Penn State University and is based in New York City. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. More than 458 million viewers watched eSports in 2019. ESPN is right in the middle of things. Best Super Bowl week audience in six years; up 54% from 2021 and 34% from 2020. ESPN Consumer Products offer fans high quality collections inspired by compelling content, unique marketing campaigns and ESPNs trademark personality at a variety of retail channels. Also, tennis US Open was held in a bubble without fans and ESPN provided its usual two weeks of marathon telecasts all matches covered on the ESPN app keeping 600 staffers healthy and socially distant in ESPNs biggest annual production. ESPN's Best First Quarter Viewership in Five Years, up 40% in Prime As I ride off into the sunset top down and E Street Radio blaring I do so with so many wonderful memories, proud of my contributionsand a heart full of gratitude for the opportunity. XFL Week 10 TV Ratings On ABC/ESPN, And ESPN2. investing in streaming) without cannibalizing the present (i.e. Corporate Citizenship In addition to the companys internal efforts to enhance opportunity, inclusion and retention for women and people of color working to create a vibrant community where all employees feel valued and engaged and where diverse voices drive innovation and curiosity across the organization, ESPN Corporate Citizenship looked externally to make a difference. ESPN was once America's largest cable network. Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPNs award-winning. The two most-watched sports news/studio shows on cable. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%). There were 24.9 million ESPN+ subscribers by the start of 2023. The 2022 Stanley Cup Playoffs across ESPN, ESPN2 and ABC averaged more than 1.6 million viewers, an increase of 60% versus all 2021 playoffs across cable and broadcast. Through its affiliated networks and businesses, ESPN reaches sports fans around the world vi. Combat sports continue to be strong performers on both linear television and ESPN+. ESPN viewers in the U.S. by age 2018 | Statista 2 fantasy sports app. monetizing linear). Click infographic to download. Theirs was more comprehensive, covering all sports media. espn.com Market Share, Revenue and Traffic Analytics - Similarweb The streaming platform now has around 25 million subscribers in the US alone. ESPN+s total paid subscribers grew to 24.3 million up 42% during the year. (Source: Comscore), The ESPN App continues to be the most popular sports app in the U.S. in 2020 (Jan-Oct) in terms of reach, 3.4 times larger than the No. ESPN generated over 20 billion views on YouTube, reaching over 300M unique viewers monthly. Also, there were reairs of great games and events such as the Masters, Indy 500 and NFL Draft first rounds; a marathon of O.J. The average NFL player salary is $4.5 million. distributed by ESPN Radio and airing on over 200 radio stations across the country. Launched in April 2018, ESPN+ has grown to more than 24.9 million subscribers. There were 24.9 million, The network now has a long list of studio programs and other offerings. Table of Contents. This game averaged 551,000 viewers on ESPN, and 247,000 viewers in the 18-49 demographic. Formula 1 announces TV, race attendance and digital audience figures Top Ten | Nielsen The weekday afternoon edition of NBA Today saw an audience growth of 32% in 2022. to NBA Today, sports fans have many options. The 2022 Stanley Cup Final on ABC averaged 4.6 million viewers on ABC, up +84% vs. 2021. Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. Who Is the Worlds Highest-Paid Athlete in 2023? Off-platform, the company has been innovative, using Twitter, YouTube, Facebook, Instagram, Tik Tok and Snap. ESPN Sees Significant Increase In Young Adult Demo For MLB - Forbes 2, ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes, ESPN Digital Ranked No. As I ride off into the sunset top down and E Street Radio blaring I do so with so many wonderful memories, proud of my contributionsand a heart full of gratitude for the opportunity. Also, in October ESPN announced that at least 60 percent of all its grants in the Access to Sports space next year will be directed towards programs for Black and African-American youth. 1 full-time basic cable network among Men 18-34 (starting in Q3 2013). The sport is broadcast by ESPN in the US and . Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPNs award-winning30 for 30films. It offers breaking news, highlights, features and in-depth analysis from award-winning journalists. MLB ratings: 2021 World Series television ratings improve, still long Overall, ESPN Plaza is home to 19 buildings on 120 acres and 1.3 million square feet of office/production space. Sports are a great source of entertainment for many. 1 for at least 29 straight and also 21 consecutive in prime time. Lost forever to the pandemic were most of NCAA Basketballs Champ Week, the NIT and the NCAA Division I Womens Basketball Championship; the NCAA winter Olympic sports championships and entire spring sports season and championships, including both College World Series; MLB games; the fortnight of Wimbledon and other tennis tournaments; the NBA Summer League; the World Series of Poker; part of the XFL season; the entire Professional Fighters League season; the Summer X Games and two of the three overseas Winter X Games; the National Spelling Bee; the MLB Home Run Derby; Formula One races and all the support programming; CFL contests; the Pro Football Hall of Fame Induction Ceremony and pre-season NFL games; College GameDays planned trip to Dublin; and games from the Little League World Series including regional qualifying rounds. The companys responsibility in this regard and its special connection with its viewers, listeners and readers wherever they may be is unmatched in media and is one not taken lightly. Cable TV viewership is going down, but providers are still making billions. Expanded to include alternative presentations across other sports, and with other hosts UFC 278 with The Gronks, College Football with Pat McAfee, PGA Championship with Joe Buck and Michael Collins, and NBA in Stephen As World. A year-long initiative supported by ESPN, ABC, and the Walton Family Foundation. The companys efforts were rewarded with strong growth, despite the sports shutdown. What is the most-followed sport in the world? ESPN offers sports fans live major events and original studio programming with the authority that they trust and the personalities that they love. The fact that the SportsCenter tune has been an earworm for decades says a lot. The six-game series averaged 12.4 million viewers, up 22% from last season. Today, Disney+ has 164.2 million users worldwide. The Bahrain Grand Prix on March 20 kicked off the 2022. Drive to Survive documentary helping bring in new generation of US F1 Agreement with Peyton Mannings Omaha Productions brought a new lineup of original podcasts to the ESPN Podcast library. ESPN beat its closest competitor by 74%. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. Notable releases: ESPN Films releasedThe Captain on Derek Jeter,Dickie V and Fate of a Sport on the launch of the Premier Lacrosse League (PLL). It included a simulcast on ABC, the first MNF game on ABC since 2005 and first of three in the 2020 campaign. ESPN became a founding partner and through the year expanded its support efforts. averaged 311,000 viewers, up 32% from the time slot the previous season. I like to say I simply kept showing up. Check the audience demographics of ESPN Check fake or ghost ESPN followers numbers Get an in-depth analysis of the quality of ESPN audience Evaluate the percentage of target age&gender group among ESPN audience ESPN is averaging 1.44 million viewers through 12 games so far this season, up from the 2020-21 season's average of 1.2 million, according to Nielsen data relayed by ESPN Press Room. ESPN Stories is an engaging, tap-through vertical video experience that highlights daily content across the sports world with an injection of personality, authenticity and fun. It was a one-year, multi-million-dollar deal, 90% of which was invested in womens sports. (Source: Adobe Analytics). Below are some statistics on the demography of ESPNs loyal viewers. To understand what makes ESPN successful, we should look at its fan base. Sold-out annualespnW: Women + Sports Summitincluded more than 300 attendees and two million tuning in for the livestreamed panels via espnWevents.com, Twitter, the ESPN App, YouTube, Facebook, and ABC News Live. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. It's more family-focused than child-centric. As the pay-TV era nears its inevitable conclusion, what will become of "The Mothership"? According to Burack, who also cited Nielsen data, TNT's slate of NBA games declined by 19 percent compared to 2019 (from 1.5 million to 1.2 million viewers per game) while ESPN's offerings dipped .
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